Bollywood Entry into SmartPhone industry
SmartPhone industry is becoming more smarter with the announcement of BeingSmart brand mobile phone by none other than Bollywood superstar Salman Khan. ‘Being Smart’ will run on Android OS at a cost less than Rs. 20,000. Salman Khan has registered the ‘Being Smart’ trademark for smartphones to capture mid-level market segment. Salman’s smartphones will directly complete with brand like Samsung, Micromax, Xiaomi, Oppo and Vivo to get a market share in already crowded Android SmartPhone market. Is it a move towards MakeInIndia or atleast Planned in India that time will tell.
A report in the Economic Times says that Bollywood superstar is planning to venture into smartphones and has already started discussions with investors. If sources are to be believed, then Salman Khan has selected a Chinese plant to kick off the manufacturing of smartphones. After the success of ‘Being Human’ clothing brand Salman Khan is diversifying his business like Shahrukh Khan did. Similar to Being Human model, proceeds from Being Smart business might also go to Salman’s Being Human charity which is a commendable job.
New management team for the Bring Smart mobile phone might see some Senior ex-Samsung or ex-Micromax executives with vast experience of setting up new smartphone business in India.
Similar sources reported that “Being Smart” Android smartphones is expected to be sold through online platforms like Flipkart, Amazon or Snapdeal and through some selected retail partners, as well. Launch date of the new phone is not yet decided but we will keep you posted with further developments.