The shine of the tablet is getting faded with time and the Tab market in India falls to 18 percent in 2016. Tablet market in India shrunk closely by 18 percent to 3.5 million units in 2016, over the previous year. Datawind retained its top position with 34 percent market share, followed by Samsung with 18 percent, Pantel 12 percent, and Micromax 12 percent in 2016.
After the launch of iPad, there was a sudden boom in the market with Tablets, offering features similar to a PC and typically larger than smartphones with screen 7 inches (18 cm) or larger, and equipped with sensors, including Digital cameras, a microphone, and a rechargeable battery.
There are many reasons behind the fall in the market and the Tablet losing its attraction. Some features are available in the smartphone and tablets are just a mere repetition of those features.
Somewhere ago, the Google tried to get innovative with tablets by introducing them a 16*9 aspect ratio, which many disliked as it was looking awkward to put 16*9 tablets in your hand. Also, there aren’t many apps working on the Android Tablets as compared to the smartphones.
In the tablets, the upgrade cycle is usually longer like that of a PC, mainly used for email, light web browsing, games and video streaming and none of these categories provide huge incentive to upgrade once a year. The only advantage of Tablets was their wide screen and that too is taken away by the big Smartphones available in the market.
It has also been found that Tablets are lacking in the innovation as compared to smartphones, the lack of innovation in hardware is refraining consumers from buying Tablets.
There was a research followed with the outcome that Iris-enabled biometric tablets will see a bigger uptake in 2017 and overall, in the market there will be a traction towards institutional and government sales. It also confirmed that the market is moving towards a consolidation phase and the year 2017 will see further shrinkages.
According to the estimates by GSMA intelligence Consumer survey 2016 conducted across 56 countries on the trend of mobile usage, it is found that India will lead the smartphone adoption with a net addition of 3 million connections in 2016-20. This figure is indicating that people are moving towards the smartphone and Tablets is going to become history.