Since the 1920s Italian race cars of Alfa Romeo, Maserati, Lancia, and later Ferrari and Abarth have been painted in rosso corsa (“racing red”). This was the customary national racing colour of Italy as recommended between the world wars by the organisations that later became the FIA. After that red colour trend continues in Ferrari and people started symbolising Ferrari with Red colour. Ferrari revealed that only 45 percent of Ferraris sold in the past few years have been painted red! That compares to the early 1990s when 85 percent were red.
Why Red, why not Pink??
Red was the color that the International Automobile Federation (FIA) assigned to all Italian Grand Prix racecars in the early years of auto racing. A yellow Ferrari 156 was entered and driven in the 1961 Belgian Grand Prix by Olivier Gendebien from Belgium, scoring 4th behind 3 other Ferrari 156s painted in red.
You never see, say, a purple or blue Ferrari though, at least not from the factory. If you’ve ever wondered why you can’t get a Ferrari in any garish color you want, a Ferrari exec recently discussed which of the company’s colors are most popular and why you’ll never see a pink Ferrari. Ferrari’s Australasia CEO Herbert Appleroth told news.com.au. “It’s a brand rule. No Pink. No Pokémon Ferraris!”
When asked about other colors, Appleroth suggested that while they might be OK for other, more plebeian cars, they were not right for Ferrari. “There are other colors that aren’t in our DNA as well, and they are wonderful colors too, but some are perhaps more suited to other brands.”
“Enzo Ferrari used to say a different Ferrari for every Ferrari-ista, as globally we don’t want two cars to be the same,” he told News.com. “There are many different levels of personalization from sitting in the dealership and working through all of your options to the tailor-made program where you fly to Italy to the factory in Maranello and sit in the atelier and work out your specifications.”
So, while big-bucks supercar buyers have near infinite interior and drivetrain options when ordering a new Ferrari, they’ll have to settle for after market sprays or custom wraps to get that perfect shade of pink on their Lusso.